The intent was to express an ultra-fresh, premium sensation—clean, crisp, and almost tactile. At XL Design, I created this 3D visualization for Armani Beauty, staging the product in an ice-inspired environment to visually translate “freshness” into light, material, and atmosphere.

My role focused on 3D modeling integration and photorealistic rendering, with particular attention to controlled highlights, readable translucency, and realistic reflections to keep the product hero clear while maintaining an editorial feel. The scene was developed with production-ready image logic in mind—clean composition, strong silhouette, and a clear focus on the packaging’s materials and finish.

The result is a high-end, ultra-fresh visual designed to elevate product perception and support digital and campaign communication through premium 3D visualization.