Typical missions include defining and comparing a small set of strong concept routes, then helping teams converge on the most relevant direction. From there, I translate the chosen territory into a clear design language—principles, signature details, and practical do’s and don’ts that keep the work coherent over time. I also support range development, ensuring consistency across families, formats, variations and colorways through a scalable system. When premium perception is key, I refine proportions, detailing and finishes to elevate the object without losing clarity. Throughout the process, I run DFM-aware reviews to keep concepts realistic and producible. Finally, I often guide launch visuals—selecting hero angles, defining the storytelling, and aligning the visual execution with the design intent.